The revelation that Vice Media is laying people off shouldn’t surprise us.
We’ve been exposing Shane Smith’s lies for years now and finally they’ve caught up to his fat ass.
Vice, led by that fraud Shane Smith, is finally having a day of reckoning.
So when Shane Smith said to "expect a bloodbath" in media, did he just mean at Vice News? https://t.co/skQFZQFKU8
— Elana Zak (@elanazak) May 24, 2016
Vice isn’t alone. Salon’s CEO was given the boot.
— POLITICO Media (@politico_media) May 24, 2016
To be sure they’ll be some reshuffling of some corporate roles within Vice or Salon.
It’s tempting to lay the blame on the politics of the social justice warriors running these companies. But how to explain the implosion of The Blaze? Or the increased reliance on the foundation — that is to say, non-profit– side of the Daily Caller?
Traffic is down across right wing sites through Facebook, according to an analysis by WorldNetDaily. And yes, that’s partly because Facebook is screwing the conservative properties but there’s a larger problem at play.
The basic problem is any property that is ad supported in the internet or TiVo age will die. And yes, that includes TV, Internet, print, whatever. Whether it’s now or five years from now they are all gone because there’s no ability to capture the audience’s attention. We’ve tried the BuzzFeed approach. It just doesn’t work.
Think of the Super Bowl. You watch the ads because they command your attention. But you ignore ads on Facebook, Twitter, etc. because they can’t really command your attention. You’ll just ex out. So the revenue isn’t there. When was the last time you bought something that was advertised online?
All media properties that really dictate the conversation are de facto controlled by billionaires who operate the websites as their own personal fiefdom… and yes that includes Mark Zuckerberg’s Facebook or Jack Dorsey’s Twitter or Jeff Bezos’s Washington Post or Carlos Slim’s New York Times or Sheldon Adelson’s Las Vegas Review Journal or Pierre Omidyar’s The Intercept or Paul Singer’s Washington Free Beacon, etc., etc.
If you’re a billionaire why buy the corporate media publication when you can build your own following through social media like Donald Trump has? Trump talks to millions through Twitter. Why buy the cow if you’re getting the milk for free?
We know Twitter will kick us off if we’re interesting or intelligent or controversial. But it’s really hard to do that to a noisy billionaire.
Media is power. And yet there’s a way for those of us without the interest in paying for the corporate media to command the conversation. Our opponents call us trolls; our fans call us “independent journalists.” Simply do something interesting.
Smith is likely hoping that Vice’s HBO show will save him. Maybe but a generation of young people have figured out how to download or stream shows illegally.
You’ll see a lot of changing chairs at various media companies in the near future because the business owners don’t want to believe it’s the business models failure.
We told you that this was coming. Over and over again.
Traffic numbers are higher than they’ve ever been but revenues are not so healthy.
The hope is that social media can help save traditional media.
How’s that working out? Not so well.
Facebook is going to be investigated by the U.S. Senate for anti-trust violations and Twitter is collapsing almost exactly a year after I was kicked off and predicted its demise.
The future of media is that the public becomes the media through companies like WeSearchr.com (which I’m launching with Pax Dickinson) which will allow the new metric — number of fucks given as expressed in money crowd funded — to displace the old metric of page views and ads served.
The real interesting question is does the end of click bait represent the end of social justice warriors dominating our political discourse?
Does the macroeconomic environment of everyone becoming poorer (and real wages stagnating) portend well for the digital advertising industry?