Top advertising executives are astroturfing a grassroots uprising behind the anonymous “Sleeping Giants” campaign that claims it cost Breitbart News 2,224 advertisers in the past seven months.
A Sleeping Giants founder who spoke to New York Times op-ed writer Pagan Kennedy in early January wanted to stay anonymous “because some members of the group work in the digital-media industry.” This anonymous founder created the Sleeping Giants Twitter account, the Times reports.
Participatory Culture Foundation board member Nicholas Reville and “advertising strategist” Ezra Englebardt also joined Sleeping Giants’ campaign, according to the Times.
Ad man Britton Taylor follows Sleeping Giants on Medium.com. So does Reville.
The tweets concern a campaign funding a billboard that told Amazon to pull ad money from Breitbart. Sleeping Giants has fought for months to strip Amazon ad money from Breitbart.
On May 22, Taylor posted a Facebook update saying he had “stepped up” his involvement with Sleeping Giants.
Taylor identified himself as a “member” of Sleeping Giants on the fundraising page. The campaign wanted to raise $8,000 within one month, but it took roughly 36 hours to raise the money. Was this truly a grassroots campaign—or were other players, such as Media Matters and David Brock, involved behind the scenes?
Taylor currently works for Portland, Oregon-based ad agency Wieden+Kennedy as “Group Strategy Director,” according to his LinkedIn profile. Taylor also states he worked on campaigns with huge name brands such as Coca-Cola and Old Spice, as well as the fanatically pro-Hillary Facebook.
How many anti-Trump ad executives are using anti-competitive attacks to throttle Breitbart’s advertising money? And why does the fake news media display zero curiosity in finding out who is behind the campaign?
Stay tuned for more.
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