Disgraced MIT professor and Obamacare advocate Jonathan Gruber called for a “social marketing campaign” to push Obamacare and worried about the Swiftboat Veterans running ads.
“There wasn’t a countervailing message” to pass Romneycare, Gruber noted in a speech before a MIT audience before Obamacare passed.
“The big issue is are the Swift Boat Veterans going to run ads if this passes saying ‘stick it to the government, don’t obey this mandate? ‘It’s only, after all, a $300 penalty. Let’s show the government they can’t tell us what to do.'”
“A weakness of the [Affordable Care Act]… is that there’s not enough money in there for the outreach part,” he said. “If it’s really going to be effective and work there’s going to have to be a social marketing campaign to create a culture of insurance to accept this.”